The ultimate success of our industry rests in the hands of the businesses that sell our products and services to consumers, whether they be home gardeners, commercial building owners, professional landscapers, interior landscapers, or florists. But the recent economic conditions have not been favorable and have set some of us back. Thus now is the time to focus our energy on further developing and expanding the retail sector.
With the consolidation of ANLA and OFA, the new trade association will be the largest organization in the world for horticulture retailing. Our vision is to serve retailers of all types by helping them to develop and exceed their business goals. We will do this through new and innovative educational programming, professional development, and expanding the opportunities for B2B within the industry and the association.
Our first major step is the expansion of OFA Short Course to include more exhibitors that provide hard goods and services to retailers. Along with that, OFA and ANLA already offer numerous events and online programs. And there’s more to come.
Providing business solutions, a community of peers, and market development are our touchstones. Please join us as we reinvigorate our industry.
Here are some of our upcoming events.